Mr. Jerry W. Bell

Senior Advisor

Jerry W. Bell is the Chief Executive Officer of ZeeWise, Inc. the world’s leading provider of Franchise Business Intelligence.

He previously spent 15 years with various divisions of The Coca-Cola Company in a variety of marketing, business development and general management roles including service as an International Division Vice-President. Among other activities, he was the original Brand Manager for the launch of Diet Coke, the “most successful new consumer brand of the 80’s” per AdAge, oversaw the re-launch of Minute Maid juices in post-apartheid South Africa after a 10 year absence and served as General Manager of Coca-Cola Foods International.

Mr. Bell also served as President of the Far East for The Campbell Soup Company where he was responsible for all company operations in the region including a joint venture in Japan and for re-launching the brand in Mainland China after a 35 year absence.

He later spent 7 years at AFC Enterprises, a publicly-traded Franchisor, serving as a Division Chief Operating Officer. While at AFC, he oversaw the creation of the International Divisions of 2 separate franchise companies, Cinnabon and Seattle's Best Coffee, which he subsequently merged and grew from 30 to 400 franchised units in 40 countries.

Mr. Bell first joined ZeeWise, Inc. in 2005 as a Senior Advisor and member of the Board of Directors and was later appointed CEO in 2006. He has been associated with the franchise community for over 30 years and is an active member of the International Franchise Association and the Southeast Franchise Forum. During his career he has managed operations in over 50 international markets on every continent and been actively involved with acquisitions, divestments and joint ventures.

He received his Bachelor of Science degree in Management from the Georgia Institute of Technology and an MBA from Harvard University.